Resume

Digital Marketer, Dog Mom, Life Long Learner, Human Rights Advocate, Experienced Remote Worker

Lancaster, PA 17602
USA

Erin Free – Digital Marketing Professional

I reside in Lancaster, PA, and have worked remotely at least 50% of the time since late 2017. I have enjoyed working in digital marketing agencies in Lancaster, PA, and Raleigh, NC. I have also worked in a larger national corporation that specializes in property management focusing on both digital marketing and digital communications. I am a 2014 graduate of Lebanon Valley College, with a Bachelors of Science in Digital Communications.

Skills:

Search Engine Optimization: 7+ years

Review Management: 5+ years

Social Media Marketing: 5+ years

Paid Advertising: 6+ years

Content Management: 4+ years

Vendor Management: 6+ years

Qualities:

Detail Oriented, Self Starter, Process Driven, Organized, Team Leadership, Forthright, Honest, Autonomous, Hardworking, Passionate, Results Driven, Active Listener, Life Long Learner, Adaptable, Humble, Tech Savvy, Reliable, Dedicated, Responsible, Personable, Flexible, Open, Contributor

Experience

Occupancy Digital Marketing Manager @ Corvias Property Management
(Nov 2017 – July 2020)
Worked collaboratively across departments to enhance Corvias brand reputation, increase resident engagement, support occupancy goals, and encourage resident retention. Developed and implemented digital marketing initiatives for military privatized housing and higher education. Including end to end implementation and training. Analyzed metrics, developed benchmarks, and generated reports on digital marketing activities based on operational and business goals. Helped drive digital marketing strategy. Including social media marketing, content marketing, search engine optimization, digital advertising, and reputation management.

Digital Marketing Manager @ Brasco ///
(Oct 2016 – Nov 2017)
Developed, Executed & Maintained the Digital Marketing Strategy for all clients, and the agency. Provided management and execution of all digital campaigns. Lead the digital lead generation strategy for the agency. Assisted with account management, project management, and business development.

Digital Marketing Assistant @ Sprout Media Lab
(Aug 2015 – Sep 2016)
Developed, Executed & Maintained the Digital Marketing Strategy for all clients, and the agency. Provided management and execution of all digital campaigns. Lead the digital lead generation. I was accountable for the creation, optimization & management of numerous digital marketing campaigns. I worked closely with the rest of the marketing department, as well as with the design and development department. I successfully completed the Inbound Marketing Certification through HubSpot. I helped organize digital marketing processes, including: content management, paid search management, social media management, and local search optimization.

Digital Coordinator & Quality Assurance Lead @ Webstreak
(Aug 2014 – June 2015)
I ensured the accuracy of the reporting platforms, devised a system of checks & balances of the performance across all digital platforms & products. I communicated regularly with outsourced vendors, and worked with my team to prepare for & fix issues as they arose. Troubleshooting errors, training & managing the team, and ensuring productivity were also some of the main items I was deemed accountable. I was accountable for providing support to the account coordinators and account executives regarding digital tasks. I helped communicate and develop different digital advertising strategies. Also, I developed strategies for reaching audiences through the building and managing of numerous paid search campaigns. I edited content on websites, in addition to adding new content to them. I provided reports & recommendations to account executives regarding various successes and challenges for client campaigns.

Internet Marketing Assistant @ ProspectMX
(Feb 2013 – May 2014)
As Internet Marketing Assistant (Intern) at ProspectMX in Lancaster, PA. I assisted the Director of Client Marketing and the VP of Marketing with Internet Marketing tasks involving SEO, Link Building, Content Marketing, Analysis of data, etc.