Category: Digital Marketing
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Key Takeaways for Creating Positive Interactions With Your Customers
What do you do after a customer completes a purchase, or orders a service from your company? How about where they sign up for a newsletter or a recurring subscription? It can be generally stated that a good marketer would tell you to take some sort of action. Be it an email, phone call, survey, […]
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A Well Performing Digital Advertising Campaign
Any campaign is going to have a sequence of events. Typically, it goes by identifying a client need, finding a solution, executing it, and then measuring results. Any well-run agency knows the ins and outs of executing a well-performing campaign. However, Murphy’s Law has a way of cropping up in even the well-run businesses. So, […]
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Brand Awareness And Lead Generation
Advertising’s Version of the Least Common Denominator We all remember crunching fractions in high school algebra class. If you’re a professional marketer you were likely hiding under a desk waiting for English or Art class to begin. There is one common algebra concept that we can all apply to advertising – the least common […]
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Google’s Secure Search Objective
Why Must Your Website Be Secure? If you own a business, you are likely to have a website for your business. As a business owner, you know that your website has to be purposeful. That purpose may be transactional, informational or navigational. Regardless of the website purpose, the one factor that every business owner must […]
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Digital Advertising Strategies for Mobile
If your company hasn’t already adapted to the mobile landscape, it is more important than ever to make that transition now. Why? Well, let us look at a summary of some of the most significant mobile search algorithm updates of 2016. These updates and recommendations should be in the conversation when you evaluate your digital […]
Erin Free 